The idea behind Insta-minutes is to generate Meeting minutes that is crisp & clear. To help boost engagement & productivity in teams.
Prior to Insta-minutes, most Meeting Minutes tools only provided a simple Transcript of the recorded meeting. Contrary to that, Insta-minutes is a custom AI solution that summarizes a meeting into Bullet points.
The Below Case Study is from the Surgyy Design Labs team; and explains “behind the scenes” work done for Instaminutes (one of our esteemed clients)
The Design Objectives
- Provide a Brand Identity – which is up-to-date & highlights the necessary attributes of the company
- Provide a Dashboard experience – which focuses completely on Meeting Minutes or Notes, and Engagement & productivity of the team
- Provide an onboarding experience – that gets the user started with the necessary integrations with Meeting applications.
- Provide a Landing page / website – that highlights the crisp points, and the different user personas.
Motivation Factors for Users
The users would be motivated by the Crispiness or – to the point – notes that make their meetings hassle free. Sharing below a List of Motivation factors for users:
- Crisp meeting Notes – the number of Bullet points should be covering the important points & be concise
- Available integrations – Their meeting applications should be available for integrations & the process should be hassle free
- Sharing & Collaboration – Easy to share the notes & also collaborate further on the meeting items
- Managers / Leaders would like to track productivity & Engagement
- Security & Privacy – is a major concern for all businesses
Branding & Research
As we finalized the main objectives or Product Goals. We then moved onto performing secondary Research and collecting various concepts & ideas.
Sharing the excerpt on the brand identity:
Brand Overview:
The brand has evolved from an AI based innovation to Summarizing Online Meetings into key bullet points.
As the MVP has been successful, the team is looking to develop a brand that focuses on helping teams be more efficient in taking actions after meetings, and have better engagements in their meetings,.
Think – AI based meeting notes
Feel – Seamless, saves time, hassle free, new tech
Do – Start generating automated Meeting Summary / notes / minutes; and get rid of manual note taking.
New Colors for IT / Tech Company employees, but should reflect Trust & readiness to solving problems at large.
Shivam Gupta, Co-Founder & CEO
Target audience:
IT Employees, Tech Companies, Finance / Investments, HRs, Sales, CXO/Managers to track engagement.
Brand Messages:
- Improve Efficiency – automated minutes, unforgettable meetings, don’t loose the points discussed
- Trust – Privacy of Meeting Content (encrypted), Secure network & handling of content
- Improve Employee Engagement, boost productivity
- New Technology – Innovative AI based approach
Core Values:
- More work, less meetings
- Get smart, stop doing mundane tasks
- Your meetings remain private & confidential
- Engagement – Happier Employees
Keywords:
- Efficiency
- Trust
- Engagement
- Innovation
- Productivity
- Speed
- Accuracy
Brand Identity Before:
Logo Concept Building
Brand Identity – by Surgyy Design Labs
Logo Light & dark
UX Research & Design
Coming to the User Experience Design of the Dashboard, Website & the onboarding Experience:
Customer Problem Statement
The customers have a few different personas, but mostly the hassles of taking down meeting minutes & the need to concisely summarize meeting and the next steps to move things forward is core the problem we’re solving.
The core pain – Loosing out on time & loosing out on information
User Journey Map
Website Concise Hero Approach
Dashboard & Onboarding – Take a Look
To Know more about we can come-up with similar results for your products feel free to reach out to the Surgyy Design Labs team!
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- SaaS Experience Design
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