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Why should you be using Figma?
Known for its collaboration feature, Figma is a tool for collaborative interface designs. It empowers users to get…
Focusing on Psychographics instead of Demographics in Personas
Personas are fictional characters who represent the target users that are used in our research process to understand…
Escaping the Creativity Crisis in UI/UX Design
Creativity in a conventional sense is creating new and unique ideas, that are out of the box and…
Why UX becomes so crucial for Product Managers & Companies
User experience (UX) is what we all undergo almost all the time on our phones and laptops. In…
How UX Microcopy helps shape your Design
Does the term ‘Microcopy’ seem alien to you? Well, you’re not alone! Simply put, Microcopy refers to the…
Why Open Line Of Communication is Key to Design Success
Why is it essential to communicate with clients, build a relationship and better understand the design problem while…
Implementing Creative Methodologies in User Research : 3 Pro Tips
How do real people respond to new products and experiences? How do they express themselves when they are…
Who is a UX Generalist? UX Niche Roles v/s T-shaped Designers
“A UX generalist is a UX designer with a large number of responsibilities.” This is how most UX…
A developer’s user experience journey
In this blog I would like to share my experience about UX (User Experience). When I started my…
Accessibility First UX Design Approach
We all have heard of Mobile-First approach of making products. However, when it comes to product designing especially…