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Gestalt Principles : The 101 of UX
Illustration 1 What do you suggest, is it a sheep or a wolf? Well, both the answers are…
Focusing on Psychographics instead of Demographics in Personas
Personas are fictional characters who represent the target users that are used in our research process to understand…
Implementing Creative Methodologies in User Research : 3 Pro Tips
How do real people respond to new products and experiences? How do they express themselves when they are…
Avoiding Common Mistakes with Frameworks in the Design Process
Tools and frameworks are used in the design world to make meaning out of the complexity within which…
3 Reasons Why Good Design is Rare
Catch me up with the movie: You find a lot of literature on Good Design in general &…
3 Ways to Boost Net Promoter Score of your SaaS Product
Catch me up with the movie You are able to retain customers on your S-a-a-S Product, but when…